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Caliber Strategic
Marketing (CSM) will position your company to take full advantage of the opportunities
within the worldwide medical product arena. CSM offers our clients a full service approach
to investigating product and market opportunities worldwide, managing new product
launches, developing effective branding and communications programs, designing integrated sales
training and support materials, and measuring market development. |
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Our Approach
Caliber Strategic Marketings' approach to consulting
is based on some fundamental principles which we believe lead to the best results and
payback for our clients. These principles include:
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A service orientation
mindful of our clients' needs, objectives, timetables, and available resources so projects
are scoped to fit each client's needs. |
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Technical competence,
analytic skills, strategic thinking, integrity, and professionalism. |
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A collaborative
approach with our clients. |
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An intense respect for
confidentiality of all proprietary knowledge. |
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Experience
Ms. Carol Donnelly, Managing
Director of CSM, has over 20 years of market experience in the medical industry. Ms.
Donnelly has held management positions in market research, business development, and market management
at such major corporations as The Kendall Company, Pfizer, CR Bard, and Johnson & Johnson. She has
been instrumental in the development and successful worldwide launch of a wide variety of products for the biotech,
medical and surgical communities.
Ms Donnelly has direct career experience and
contacts within many medical specialties, including:
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Biotechnology and
Genetic testing |
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Endocrinology |
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Gastroenterology |
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Hand and Microsurgery |
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Interventional Radiology |
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Neurosurgery and Pain
Management |
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Orthopedic Surgery |
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Otolaryngology |
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Plastic and
Reconstructive Surgery |
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Sports Medicine |
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Surgical Oncology |
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Vascular and Thoracic
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Her experience developing highly successful
marketing programs for a multitude of medical market segments ensures that your firm will
receive the attention and information you need to make solid business decisions and
achieve sustainable growth goals. Ms. Donnelly holds a BS degree in Pre-Veterinary
medicine and Chemistry from the University of New Hampshire and an MBA from Babson
College. |
